SMO stands for social media optimization. It is also known as SMM (Social Media Marketing).
SMO is a new, crucial marketing strategy. From a marketer’s perspective, SMO can be used for brand marketing or viral (word-of-mouth) marketing
SMO in Korea
Social media such as blogs, communities (cafés), UGC (multimedia content) are very popular in Korea. According to a market survey by eMarketer, Koreans lead the world in social networking. One-third of the Korean population has used Cyworld, the #1 social networking site in Korea, and nine in ten Koreans in the age group of 20 to 30 have a Cyworld account.
All major Korean search engines, such as Naver, Daum, Yahoo! Korea, Empas, and Nate, have adopted a search interface similar to the universal search-type interface (called integrated search in Korea). Search results are not only mixed with CPC (sponsored search) and Web/site search but also social search-type results such as blog search, communities (cafés), videos, images, news, books, encyclopedias, and knowledge (answers) search. Therefore, a strategic SMO campaign maximizes search visibility in Korea.